Cost= $0

Benefit= Better training

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• Benefit of better training

  • Callers are better equipped to be more efficient when calling

  • Callers are able to give better information to prospective donors

  • Callers are able to be more persuasive

• Benefit of better equipped callers

  • More donations to Madison Connection

• Benefit of more donations

  • Callers are able to meet statistical benchmarks

  • There is higher morale in the call center because everyone is doing well

  • JMU funds have more flexible spending money

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Our proposal is low cost, high benefit which is optimal for performance improvement plans.