STRENGTHS

• Very relaxed, fun environment, humanistic view

• Keeping donors continuously donating

• Communication among all five managers

• Efficient hiring process

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WEAKNESSES

• Communication between telefund coordinator (Jordan) and managers

• Retention rate

• Training process

• Giving back rate (8% of alumni give back)

 

OPPORTUNITIES

• To increase amount of funding for James Madison University

• To be promoted from caller to manager

• The younger alumni, current students and future dukes have more knowledge about needs of donations to keep school running

• JMU is becoming a more nationally known university

 

THREATS

• Economic instability

• Calling parents of students who already pay substantial tuition

• Calling young alumni or recent grads who have substantial student loans

• Phone calls are “screened more”, lack of answering